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Providing Value through Content Marketing

Providing Value through Content Marketing

If you were to ask any online marketing strategist what the top three elements of developing a successful online presence are, most would tell you, "Content, content, content." In web marketing circles the phrase "Content is king" is used more than any other, and for good reason. Creating and sharing engaging content for your website is one of the best things you can do to market yourself online, and in most cases all it costs you is time. Many businesses seem to dismiss the built-in blog portion of their website, when in reality your blog content should be the lifeblood of your entire online marketing strategy. This is because it serves a very important dual purpose ...

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Making Social Media Work for You

Making Social Media Work for You

Over the last ten years the marketing landscape has changed dramatically. Whether or not you believe that "corporations are people," today's consumers expect businesses to interact with them as if they are. While traditional media is still the prime way to make potential customers aware that you exist (assuming "you" are a business), social media provides the opportunity to convert an "audience" into life-long patrons. That being said, throwing up a Facebook page and Twitter handle will do very little to enhance your business' online presence if you don't have two things: a strategy and a voice...

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What Your Website Says About You

What Your Website Says About You

As we all know, an increasing number of people are searching for businesses using the Internet. Gone are the days of the phone book! Although the method of search has evolved, the need for a great first impression has not. Today I'm going to talk about how a good website can make a big difference in the success of your business.

If you have a professional website, this will give potential customers the impression that you, too, are professional. However, this works both ways. If your website appears to be unprofessional, that’s how they’ll perceive you and your business...

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